josefinety

  A lot of people ask me why I'm so successful with connecting with my tribe via social media. It's a great question, because it lets us explore how useful social media can be - and how to utilize it without broadcasting endless pitches to people, but actually engage them and provide true value. Here are my seven secrets that transcend all social media platforms and allow you to apply them in ways that grow your business, no matter what field you are in: 1) Be Findable You have to take your business where the people are and be in the relevant conversations. And in today's world, the relevant conversations are taking place on social media. The particular platforms will be different for different businesses. Someone in the corporate arena needs to be on LinkedIn while a band would still be a better candidate for a page on MySpace. The criterion for deciding which social media platforms you need to be on is simple: where are your customers and prospects hanging out today? Once...